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The Singapore Prestige Brand Award (SPBA), which is an award given to homegrown enterprises
and non-profit organizations(NPOs), have been established to give recognition and honor to 
Singapore brands which are well managed and developed through various initiatives in branding.

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There are five categories of winners for the SPBA, namely:
Promising Brands(for companies/NPOs established between 3 to 8 years), Established Brands
- (for companies/NPOs established between 6 to 30 years), Heritage Brands(for companies/
NPOs established for more than 30 years), CitiBusiness Regional Brands – (for companies/NPOs 
established for at least 3 years, with presence in at least 5 foreign countries), and Special Merit,
newly introduced in 2009 for NPOs and government agencies established for at least 3 years.

Mr Chan Chong Beng, the chairman of SPBA, selected Thomson and Breadtalk when requested 
to name a few successful examples of winners of the SPBA. Breadtalk took part in SPBA in year
2002 when it has only been established for three years, but now it has grown its operations to 
setting up franchises of over200 bakeries in 15 countries. On the other hand, Thomson Medical
 Centre used SPBA to improve its branding for being top-notch for its maternity services.

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Mr Chan made three observations about this year’s winners of the SPBA. Firstly, bigger brand
are being drawn towards participating in the award, and that the brands taking part in the award
are showing an increase in excellent standards.

The second observation Mr Chan makes is that many brands come back to participate every
 year. These companies stated the advantages that they have gained from taking part or from winning the award. Some brands come back with stronger reasons to win, while some may not be
able to succeed as before.

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Lastly, he notices that non-profit organizations are beginning to build on their branding efforts.
 These organizations have seen the importance of making a constant effort to draw more people
to their organization.

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  • Globally, Singapore has ranked the 15th most expensive in office rents in terms of occupancy cost. The report was done by Colliers International, property consultant. Singapore’s ranking increased by nine spots from 6 months ago, according to the Global Office Real Estate review. Brisk leasing activity resulted in a short supply on the office space supply in the third quarter.

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    Singapore’s Grade A CBD office rents increased by 7.6% in terms of local currency, and currently costs US$58.08 per square foot as of June. It was quoted that a speedily improving business economy resulted in the sudden increase in office rents. The high demand had put a crunch in office spaces, resulting in the median occupancy rate of Grade A office spaces in the CBD reaching 94.1% at September end. That was 1.1% higher than the second quarter. It is expected that the office market industry to maintain its growth in 2010’s last quarter, however at a reasonable rate not exceeding 10%. A stable demand of office spaces has lead to landlords raising rents, resulting in an accelerated office property market in the third quarter.

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    Hong Kong remains as the country with the most expensive office rents, followed by London West End and Tokyo.

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  • Filed under: Singapore Office Spaces
  • Having a business in Singapore is increasingly popular; and more so as the country is one of the most wired up in the world. With the internet now, all you need is a internet connection and you are wired up for business! This is how business has been changing in the past few years; enterprises are finding that going online is a great way to earn money and generate more profits. Other reasons for moving online include increased efficiency and larger flexibility. Imagine how money can change hands with the use of online monetary institutions like Paypal, you can easily start a business going without large financial capital!

    online shopping

    Enterprise online will seek to cover the aspects of doing an online business in Singapore, as well as for corporations seeking to move online. If you have not taken advantage of this new way to increase your profits, you are missing out big time! All you need is a website and you can move online, One way of moving online is to have a website, that would be the first step. Getting a website is now even more affordable than before, and you can approach any business which does website-creation to help you develop a low cost site for your business.

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    Singaporeans are a busy bunch, we like to have our information and we want it now. This is why getting your business online is so important. Customers can view your information and make their decisions even without stepping out of their offices or homes! Nowadays, with ecommerce platforms making online purchasing even more convenient, you would be losing out if you didn’t make the change!

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