The world certainly has changed after the proliferation of social networking sites. Twitter and Facebook became a ‘hang-out’ place in the cyberspace, while Pinterest and Instagram embodied virtual shopping centres. But aside from serving as a means of communication with your family and friends, social media also became an avenue to get a job and earn money. We listed down some career options that a social media-savvy person like you could earn a living from.

1. Social Media Strategist

More commonly known as a social media specialist, a social media strategist is someone who monitors the latest trends on social media and thinks of ways on how companies can incorporate these trends into their business strategies. Being a social media strategist requires an excellent knowledge of popular social media platforms, as well as a multitude of other skills like superb communication skills and team management.

2. Social Media Influencer

A social media influencer could mean a lot of things, but this job typically involves someone with a huge social media following and is highly engaged with his or her audience. To be an effective “influencer”, first you need to establish yourself on the interwebs. Then you need to develop great interpersonal skills and an ability to create unique content (i.e. stories and videos).

3. Copywriter

Whether its updates for Twitter and Facebook, website copy or blog posts, there’s always a high demand for skilled writers. Although no formal qualifications are necessary to become a copywriter, some organizations in Singapore tend to favour applicants with previous experiences in writing for various purposes and mediums. To increase your chances of landing a copywriting job, practice your writing skills through running an online blog.

4. Online Community Manager

Establishing a brand online isn’t easy, which is why social media-savvy individuals have an advantage at securing this position. As a community manager, you basically become the face of the company – you handle everything from content creation, social media marketing, and even client relations. Although this role tends to be data focused, you also need to have a strong emotional intelligence to veer negative comments in a way that places the company in a positive light.

5. Marketing Communications Director

Applied your social media skills on your previous jobs? Then becoming a marketing communications director could be the next big step in your career. Think of this job as a combination of an online community manager and a marketing consultant. In some companies, however, a marketing communications director is also tasked to handle email marketing, web design and SEO. Since you’ll be in-charge of the traditional and modern marketing campaigns, it’s also crucial that you possess strong analytical and communication skills.

If you want to generate a substantial income from through social media, then it’s definitely worth looking into any of these career options. Simply establish important connections and show your initiative, and none of these jobs will be out of your reach.